Tuesday, June 21, 2011

Editors' Pick: YOU Lingerie! PLUS a giveaway!

For those of you who know, it was just a few weeks ago I gave birth to Sadie - my 4th girl. Well, during my pregnancy there was a little something I couldn't be without and seriously fell in love with...if only I would have come across You! Lingerie a few pregancies ago! Yep, I was finally able to forget hideous maternity and nursing bras. We all know how much we hate those big old granny panties when your preggers so I opted for something a little more sexy and chic. My pick? The Bella Cerise collection. A little lace and hot pink...what's not to love?

Stylish. Playful. Affordable Luxury! ..... for the fashionista momma in YOU!
Allow me to introduce you the amazing lady behind You! Lingerie.
Read on to get to know all about the brand and win a little something for yourself!

{1} Tell us about yourself and You! Lingerie.

My name is Uyo Okebie-Eichelberger, I am mom to my adorable 2yr old daughter and the founder of You! Lingerie. You! Lingerie is a maternity and nursing lingerie brand that targets fashionista moms.

I got my MBA from Duke and knew that I would eventually pursue entrepreneurship but I was unsure about the What and When. I also had a passion for brand management – I was in love with the idea of anticipating consumer needs and creating brands and products that meet those needs in the market. So I pursued a career in the consumer packaged good industry at a Fortune 100 company prior to starting You! Lingerie.

{2} When did you come up with the brilliant idea to start You! Lingerie?

It was actually really simple. After I had my daughter two years ago, it was impossible to find nursing bras that were pretty and affordable. During my frustrating search, my options were limited to purely functional nursing lingerie that was void of any color and pizzazz. And when I did find ones that were somewhat cute, I was left with stick shock from exorbitantly priced nursing lingerie that did not provide the comfort and support I was looking for. I was used to wearing beautiful and sexy lingerie before I became pregnant. I hated the idea of wearing just plain black or nude functional nursing bras. So I did what most expecting and breastfeeding moms do, I reluctantly settled for the bland options because I could not justify paying an exuberant amount of money for one. At that time, I believed that there was a huge void in the maternity market. I mean when you are pregnant or if you just had a baby, your hormones are all over the place and you may not feel like your sexy self. Everyone knows that beautiful lingerie can make a woman feel sexy and confident. I passionately believed in the idea that Fabulous + Affordable nursing lingerie were possible. So I decided to take matters into my own hands and use my experience in brand management to start You! Lingerie. You! Lingerie brings beautiful, high quality, luxurious, sexy nursing bras to stylish moms at an affordable price. Since our launch in October last year, we are sold in numerous maternity stores in the United States, Canada, Europe, Australia, Asia and the Bahamas.

{3} When designing, what do you keep in mind to make your lingerie so super-cute & stylish? No Grandma nursing bras here!

You! Lingerie is designed to embrace and celebrate your new body shape during pregnancy and nursing. And of course, when I design, all the elements of fine lingerie, luxurious soft fabrics, vibrant colors are a MUST! Our maternity and nursing lingerie are designed with a fashionista mom in mind, so definitely no "grandma" nursing bras here.

{4} Do you have a favorite from the line?

It is really hard to pick a favorite. It's like someone asking you to pick a favorite from your children. I absolutely LOVE them all.

{5} What is up next for You! Lingerie?

We are very excited about the future of You! Lingerie. We are planning on adding some more fabulous styles and sizes. We are also planning on adding some new products too, all with the goal of making expecting and breastfeeding mamas feel confident and look beautiful.

cucpakeMAG loves You! Lingerie because........

- Affordable! With a price tag of $29.99-34.99
- Super soft cups! This means no under wire we have to worry about coming apart which seems to be happening with many bras lately.
                                    - Very easy nursing clips make for convenient one handed opening
- Matching panties - the look has to come together right?
- Luxury! The sexy fabric and color combos with soft lining prevent chafing.
- Our gals have never looked better. Boob job? Nope. Just You! Lingerie!

Don't forget to  join the You! List newsletter for You! Lingerie news and exclusive discounts!

{All Things You! Lingerie}


Lucky for our readers one of YOU can win a free nursing set (choice of bra and panties) just for YOU! Makes the perfect gift too! 

Read on to enter now! 

Head over to You! Lingerie and tell us what you MUST have! This comment is mandatory. You also MUST be a follower of cupcakeMAG and cupcakeMAG for Littles.

For extra entries please do the following and make sure to leave your email in at least one comment. Good luck! 

1. Follow cupcakeMAG on Twitter.

2. Follow You! Lingerie on Twitter.
3. Make sure you "Like" us on our Facebook page.

4. Make sure you "Like" You! Lingerie on Facebook. 

5. Subscribe to our updates (top right corner above) - just sign up with your email!

6. Tweet about this giveaway and include @cupcakemag -- you must tweet, not just follow.

7. Tweet about this giveaway and include @youlingerie -- you must tweet, not just follow. 

8. Blog about this giveaway and send us the link! 

We will select a winner via random.org on Tuesday, June 28th at 11pm! Please make sure you enter the mandatory comment first before doing the extra entries.

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